Below your main metrics, the Analytics page breaks your traffic down by where it came from and who is visiting.
Traffic sources
Shows which tracking links (or general referrers) sent visitors to your profile — for example, how many visits came from your Instagram bio versus your email signature. See the Tracking Links category to set these up if you have not already.
Device breakdown
Shows the mobile-versus-desktop split of your visitors, so you know what kind of screen most of your audience is using.
Country breakdown
Shows a ranked list of the countries your visitors are located in, helpful for understanding whether your audience is local, national, or global.
City breakdown and world map
Pro and Agency plans also get a Top Cities breakdown (each city paired with its country) and a world map that shades each country by visitor volume, for a more precise view than country alone. Free plans still see the country breakdown above, but city-level detail and the map are locked behind an upgrade prompt.
Tip
Combine traffic sources with tracking links to see exactly which platform — Instagram, TikTok, or email — sends the most visitors to your profile, instead of relying on guesswork.